跨境电商背景下英语翻译与农村电商相关性研究

A Study of the Relationship between English Translation and Rural E-commerce in the Context of Cross-border E-commerce

采用SWOT理论分析跨境电商背景下农村电商发展,并基于“动态对等”理论考察英语翻译在产业发展中的需求关系,理论分析发现:资本投入和人才培养是提升企业商务英语翻译能力的主要因素,也是影响农村电商发展的核心要素。在理论分析基础上,根据安徽省6个电子商务进农村综合示范县的调查数据,实证考察了资本投入、人才培养、英语翻译和农村电商的量化关系,实证研究发现:资本投入和人才培养可提高企业的英语翻译能力,而企业英语翻译能力的提升可显著增加农村电商发展水平。

SWOT theory is used to analyze E-commerce in rural areas in the context of cross-border E-commerce and based on the dynamic equivalence theory,the demand and supply of English translation in industrial development is investigated.The theoretical analysis shows that capital investment and talent training are the main approaches to improving enterprises’business English translation ability,and are also the core factors relating to the development of rural e-commerce.On the basis of theoretical analysis,the survey data of six e-commerce comprehensive demonstration counties in Anhui Province are analyzed from the perspective of quantitative relationship between capital investment,talent training,English translation and rural e-commerce.It is found that capital investment and talent training can improve the English translation ability of enterprises and the improvement of enterprises’English translation ability can significantly promote rural e-commerce.