跨文化交际视角下中西方商务礼仪差异与对策研究——基于行为的分析

Research on the Differences and Countermeasures of Chinese and Western Business Etiquette from the Perspective of Intercultural Communication--Behavior-based Analysis

商务礼仪能体现商务交流双方、多方态度,中西方商务礼仪差异直接反映不同地区历史文化对礼仪文化应用的影响,为更好地满足商务礼仪多元化应用需求,从中西方商务礼仪差异角度做好分析,并基于现有商务礼仪应用策略制定层次优化策略,便于未来阶段有效地将商务礼仪文化交流应用于更广泛领域,是加强商务礼仪行为表现力及商务交流氛围把控能力的重要基础。

Business etiquette can reflect the attitudes of both sides and multiple parties in business communication.The difference between Chinese and Western business etiquette directly reflects the impact of historical culture on the application of etiquette culture in different regions.And based on the existing business etiquette application strategy to develop a more optimized strategy to facilitate the effective use of business etiquette cultural exchange in a wider area in the future,is an important foundation for strengthening business etiquette performance and business communication atmosphere control ability.