信息化时代的传媒出版行业发展研究

Research on the Development of Media and Publishing Industry in the Information Age

信息传播过程中传媒出版行业是其中最为重要的一环,也是公众获取信息的有效途径。传媒出版行业的发展关系到信息传播的效率,也关系到信息传播的质量。信息化时代的到来促使信息传播的渠道增多,需要传播的信息数量也在增加,传统的传媒出版行业和网络平台这样的新型信息传播渠道相比具备诸多劣势,该种情况促使传媒出版行业发展面临诸多挑战。通过探寻信息化时代对传媒出版行业发展产生的影响并给出其发展路径,期望提升传媒出版行业市场竞争力。

In the process of information dissemination,the media and publishing industry is the most important part and an effective way for the public to obtain information.The development of the media publishing industry is related to the efficiency and quality of information dissemination.The traditional method has many disadvantages.The advent of the information age has prompted an increase in its communication channels and quantity.This article explores the impact of the information age on the development of the media publishing industry,and gives its development methods,hoping to enhance its market competitiveness.