中学教师专业公众号使用意愿的影响因素研究——以地理学科为例

Research on the Influencing Factors of Middle School Teachers’Use Intention on the Professional Public Account

随着现代信息技术的发展和网络的普及,越来越多的中学教师关注并使用微信公众号。本研究采用问卷法构建了中学教师专业公众号使用意愿的模型,发现:中学教师专业公众号使用的态度和主观规范正向影响使用意愿,专业公众号的信息质量不仅直接显著影响中学教师专业公众号的使用意愿,而且通过中学教师专业公众号的使用态度对使用意愿产生间接效应。因此,一方面,建议专业公众号的开发者增强专业公众号内容的独特性和实用性,创新专业公众号的形式;另一方面,建议中学教师加强与教研员、学科教师间关于专业公众号的交流,善于利用专业公众号辅助学科教学和提升专业素养。

With the development of modern information technology and the popularization of the Internet,more and more middle school teachers pay attention to and use WeChat public account.This paper constructs the model of middle school teachers’use intention on the professional public accounts by questionnaire method,and finds that the attitude and subjective norms of middle school teachers’use intention on the professional public ac⁃counts positively influence their willingness to use them.The information quality of the professional public ac⁃counts not only directly and significantly affects middle school teachers’use intention on the professional public accounts,but also has an indirect effect on the use intention through middle school teachers’use attitude of the professional public accounts.Therefore,on one hand,it is suggested that the developers of professional public ac⁃count enhance the uniqueness and practicability of the content of professional public account and innovate the form of professional public account;on the other hand,middle school teachers should strengthen communication with teaching and research staff and subject teachers about professional public accounts,and be good at using pro⁃fessional public accounts to assist subject teaching and improve professional quality.