网红时代高校思想政治教育面临的挑战与对策

Challenges and Countermeasures of Ideological and Political Education in Colleges and Universities in the Era of Internet Celebrities

自媒体时代催生的网络红人给大学生思想政治教育工作带来不可回避的影响。这些影响主要表现在对大学生的价值观、文化理解和就业观的冲击。对此,高校思想教育工作应当坚持正确理论导向、积极宣传正能量网红、打造校园网红文化和加强就业指导,引导学生客观、理性地看待网红现象。

The Internet celebrities were born in the era of self media,which has an impact on the ideological and political education of college students.These influences are mainly reflected in the impact on college students’values,cultural understanding and employment outlook.Colleges and universities should adhere to the correct theoretical guidance,actively promote positive energy Internet celebrities,build campus network red culture and strengthen employment guidance.Through these ways,it is hoped to guide students to look at the phenomenon of the Internet celebrities objectively and rationally.