英国公共图书馆少儿阅读推广实践研究——以夏季阅读挑战(SRC)为例

A Study on the Practice of Children’s Reading Promotion in British Public Libraries——Taking SRC as an Example

挑战式阅读是阅读推广的重要方式之一,尤其适用于少年儿童。本文以英国夏季阅读挑战项目为例,介绍其主体、客体、运行等要素,分析其积极影响,其注重激发少儿阅读兴趣、利用名人效应增强推广效果,对我国少儿挑战式阅读推广提供参考意义。

Challenge reading is one of the important ways of promoting reading,especially for children.This paper takes the British Summer Reading Challenge Project as an example,introduces its subject,object,operation and other elements,analyzes its positive impacts,summarizes its characteristics of sustainable development,focusing on stimulating children’s reading interest and using celebrity effect to enhance promotion effect,which provides reference for the promotion of children’s challenge reading in China.