美丽中国背景下的视觉传达设计专业课程构建研究

On the Construction of Visual Communication Design Curriculum in the Context of Beautiful China

习近平同志在十九大报告中指出,加快生态文明体制改革,建设美丽中国。美丽中国构建对设计教育理念有了更清晰深刻的认识,能够很好地指导本土文化设计教育的回归和创新,文章以探讨在美丽中国背景下视觉传达设计专业课程体系的构建为目标,通过对"东方视觉文化"的教学研究,以及对武汉理工大学艺术与设计学院的学科建设现状进行分析,提出了"LDA三级金字塔"课程构建体系模式,并在其基础上继续推行了"三三"教学实践培养模式和"2+3+5x"实验共享平台模式。通过借鉴东方美学要义,结合视觉传达设计专业将美丽中国构建价值作为研究目标,培养学生具有东方美学价值的设计精神与创新实践。

Xi Jinping points out in the report of the 19th National Congress of the Communist Party of China to accelerate the reform of the ecological civilization system and build a beautiful China.Beautiful China Construction has a clearer and deeper understanding of the concept of design education,and can well guide the return and innovation of local cultural design education.This article aims to explore the construction of a professional curriculum system for visual communication design under the background of Beautiful China,through the teaching research of"Oriental Visual Culture"and the analysis of the current situation of the discipline construction of the School of Art and Design of Wuhan University of Technology.Then,proposed the"LDA three-level pyramid"curriculum construction system model,and continued to implement the"three-three"teaching practice training model and the"2+3+5 x"experimental sharing platform model based on it.By drawing on the essence of oriental aesthetics and combining the value of visual communication design to the construction of beautiful China as the research goal,students will be cultivated with the design spirit and innovative practice of oriental aesthetics.