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盘锦市体育旅游发展现状及对策研究

Research on the development status and countermeasures of Panjin sports tourism
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摘要 近年来,是否经常旅游和是否注重健康这两项指标已成为检验人们生活水准的重要依据,也诞生了一种叫作体育旅游的新型旅游方式。文章通过文献资料法、访谈法、实地调查法和比较研究法进行研究,发现目前盘锦市体育旅游发展存在诸多问题,主要包括管理机制不健全、基础设施待完善、宣传和推广还做得不够、旅游产品不够成熟等。针对上述问题提出相应的对策,希望盘锦市旅游体育产业在发展过程中可以从这些建议中获得好的思路。 In recent years,whether to travel frequently and whether to pay attention to health quality these two indicators have become an important basis to test the living standards of people,followed by the birth of a new tourism called sports tourism.In this paper We used a number of methods including literature review,interviews with individuals,field investigations,and comparative studies.By doing those we found that there are many problems in the development of Panjin sports tourism,including imperfect management mechanism,incomplete infrastructure,insufficient publicity and promotion of related industries,immature and unattractive tourism products,etc.It is hoped that Panjin tourism and sports industry can get good ideas from these suggestions in the development process.
作者 张恺哲 Zhang Kaizhe(Liaoning University of International Business,Dalian,Liaoning,116052)
出处 《市场周刊》 2020年第8期45-47,共3页 Market Weekly
基金 辽宁省社会科学规划基金项目“文旅融合背景下提升辽宁冬季旅游有效供给研究”(项目编号:L19BJY049)。
关键词 盘锦市 旅游发展 体育旅游 Panjin city development of tourism sports tourism
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