互联网短视频平台用户体验及对策研究

Research on user experience and countermeasures of internet short video platform

网络媒体技术的发展、移动终端的普及与国民对于娱乐生活丰富性要求的不断提高,催生出了中国的互联网短视频市场。文章通过调查分析用户的体验度,挖掘用户"痛点",利用算法预测分析短视频平台发展趋势,希望能够在如今短视频市场平台数量庞杂的背景下,为企业提出相应的对策,促进短视频平台的升级,在更好地满足广大用户需求的同时,实现平台自身的优化盈利。

The development of network media technology,the popularization of mobile terminals and the continuous improvement of people’s requirements for the enrichment of entertainment life have given birth to the Internet short video market in China.In this paper,by investigating and analyzing user experience,mining user "pain points",and using short video platform development trend forecast analysis algorithm,we hope to put forward the corresponding countermeasures for the enterprise,thus upgrading the short video platform,better serving the needs of the masses of users and achieving the optimal profit of platform itself under the background of countless short video platform springing up in the market.