文化创意与乡村旅游融合发展研究——以江西田北农民画村为例

Research on the Tntegration of Cultural Creativity and Rural Tourism——A case from the farmer painting village in Tianbei,Jiangxi

以江西省万安田北农民画村为调查目的地,从融合机制、融合路径、融合绩效三个方面对文化创意与乡村旅游的融合发展进行研究。结果表明:田北农民画村的文化创意旅游在村民增收、村落环境改善等方面已有初步效应,但仍然存在融合层次粗浅与融合产品单一、村民自主行为与景区规划相矛盾、复合型文化创意旅游人才匮乏、融资难度高等问题。

Taking the farmer painting village in Tianbei,Wanan,Jiangxi as the survey destination,the article studies the integration and development of cultural creativity and rural tourism from three aspects:integration mechanism,integration path and integration performance.The results show that the cultural and creative tourism in the farmer painting village has preliminary effects on the increase of villagers'income and the improvement of village environment.However,there are still some problems,such as the shallow level of integration and the single integration product,the contradiction between villagers'independent behavior and scenic spot planning,the lack of compound talents in cultural and creative tourism,and the high difficulty of financing.