基于利他偏好的物流服务供应链决策研究

Logistics Service Supply Chain Decision Based on Altruistic Preference

考虑物流服务供应链成员具有利他偏好,利用Stackelberg博弈建立决策模型.分别研究物流服务提供商具有利他偏好、物流服务集成商具有利他偏好、两者都具有利他偏好三种不同情形下的最优决策问题,得到模型的最优解,通过数值仿真分析利他偏好对物流服务供应链决策的影响.研究结果表明,供应链成员的利他偏好对物流服务供应链的最优决策有明显的影响;且当双方具有利他偏好时,物流服务提供商对物流服务供应链的影响比物流集成商更明显.

Considering the altruistic preference of logistics service supply chain members,a decision model is established by Stackelberg game. This paper studies the optimal decision-making problems of logistics service provider with altruistic preference,logistics service integrator with altruistic preference and both with altruistic preference respectively,obtains the optimal solution of the model,and analyzes the influence of altruistic preference on logistics service supply chain decision-making through numerical simulation. The results show that the altruistic preference of supply chain members has a significant impact on the optimal decision of logistics service supply chain.When both parties have altruistic preference,the influence of logistics service providers on logistics service supply chain is more obvious than that of logistics integrators.