“互联网+”背景下高职汽车营销专业课程混合式教学模式探讨

Discussion on the Mixed Teaching Mode of Automobile Marketing Specialty Courses in Higher Vocational Education under the Background of“Internet+”

随着现代信息技术的发展和应用,线上网络教学与传统线下教学呈现出相互不可替代且优势互补的特点,在高职院校,混合式教学是当下适应范围广且行之有效的教学模式。本文首先分析了“互联网+”背景下开展高职汽车营销专业课程群混合式教学的必要性,然后对目前混合式教学改革存在的问题进行梳理,最后建议从教学团队、教学内容和教学环境等方面构建高职汽车营销专业课程群混合式教学模式。

With the development and application of modern information technology,online teaching and traditional offline teaching present the characteristics of irreplaceable and complementary advantages.In higher vocational colleges,mixed teaching is currently a suitable teaching mode,widely and effectively adopted.This article first analyzes the necessity of developing mixed teaching in higher vocational automobile marketing professional courses under the background of"Internet+",and then sorts out the existing problems in the current blended teaching reform,and finally suggests the building of a mixed teaching model for higher vocational automotive marketing professional courses from three aspects:teaching team,teaching content,and teaching environment.