2019年度中国空气源热泵行业热点分析

2019 China Hotspot Analysis of Air Source Heat Pump

我国热泵产品在国家环保政策的支持下取得了长足的发展。在国家鼓励发展清洁能源的大背景下,空气源热泵作为国家重点扶持对象具有广阔的发展前景,是一个充满生机的朝阳行业。空气源热泵应用覆盖家用热水、商用热水、家用采暖、商用采暖、热泵烘干等多个领域,用途十分广泛,在多个细分市场均有广阔的发展空间。但通过调研也发现各类热泵在市场特性、技术特点、发展趋势、品牌格局等方面都不尽相同,企业需要将各种应用加以区别分析才能描绘出整体市场的轮廓,从而制定出有效的市场策略。

In recent years,China's heat pump products have made great progress with the support of national environmental protection policy.Under the background that the country encourages the development of clean energy,the air source heat pump has a broad development prospect and is a rising industry.The application of air source heat pump covers domestic hot water,commercial hot water,domestic space heating,commercial space heating,heat pump drying and other applications.It is widely used and has broad development space in many market segments.However,through our investigation,we also found that all kinds of heat pump applications are different in terms of market characteristics,technical characteristics,development trend,brand pattern and etc.,therefore each enterprise needs to analyze the differences in various applications to describe the overall outline of the market,so as to make more effective market strategies.