大同市旅游资源优势与发展方向

Resources Advantages and Development Directions of Tourism in Datong City

大同市旅游资源丰富独特、客源市场广阔,旅游业发展潜力巨大,但旅游业开发程度较低,竞争力较弱。本文通过多次实地考察和查阅相关资料,从大同市地理位置、气象气候景观资源,地形地势、地质地貌景观资源和人文景观资源三类分别对旅游资源优势和现状进行分析,提出深度开发措施;在区域内部优化旅游产业结构,完善产业链,扩大宣传推销;在区际间加强协作联系,创建"大同古都游"系列品牌。

The tourism resources of Datong City are rich and unique.Datong has a huge tourist market with big potential and wide prospect,but its tourism falls behind in development level and competitiveness.The author analyzes the advantages and present situa⁃tion of tourism resources from three categories:geographical location,meteorological climate landscape,topography,geological and geo⁃morphologic landscape and human landscape,and puts forward some measures for deep development:optimizing the structure of tour⁃ism industry,improving the industrial chain,expanding publicity and marketing;strengthening inter-regional collaboration to create a brand of"Datong ancient capital tour".