从“缺味”到“有味”:档案文化创意产品的“档案味”初探

From"Lack of Flavor"to"Full of Flavor":The Preliminary Study on"Archival Feature"of Archival Cultural Creative Product

在诸多档案资源开发利用方式中,档案文化创意产品能有效实现档案文化价值。文章在分析档案文化创意产品“缺味”表象的基础上,从内外层面上探讨了档案文化创意产品开发“缺味”的深层原因,并从品牌化、故事化、合作化等角度提出解决路径,以期为档案文化创意产品的开发利用工作建言献策。

In many ways of exploiting the archives resources,the archival cultural creative products can effectively actualize the cultural value of archives.Based on the analysis of current status of practice and theoretical research of archive cultural and creative products at home and abroad,the paper discusses the deep reasons for the"lack of flavor"in the development of archive cultural and creative products from the internal and external aspects,and puts forward the solutions from the perspectives of brand,storytelling and cooperation,in order to provide suggestions for the development and utilization of creative products of archival culture.