双向公平关切下两回收平台竞争的逆向供应链决策分析

Decision-making Analysis of Reverse Supply Chain under Bidirectional Fairness Concern of Two Competitive Recycling Platforms

构建单一再制造商和两个竞争回收平台组成的逆向供应链系统,考虑回收平台的双向公平关切和再制造商的公平关切,以系统成员均为公平中性时的供应链均衡策略为参照,构建三种回收定价决策模型,分别讨论两个回收平台的竞争行为和双向公平关切以及再制造商的公平关切对逆向供应链回收策略的影响。研究表明:无论哪种情形下,两回收平台的竞争行为对回收有利,但对系统成员的利润和效用均不利。在给定的回收竞争强度下,回收平台的横向公平关切对回收产生积极影响,而纵向公平关切则反之,且回收平台双向公平关切情形下回收平台的回收总量和利润最大,但对再制造商利润损害最大;再制造商的公平关切对回收和系统成员的利润均不利,但有利于再制造商的效用最大化。

A reverse supply chain system is constructed which consists of a single remanufacturer and two competitive recycling platforms,considering bidirectional fairness concerns of the recycling platforms and the fairness concerns of the remanufacturer.Then the fair neutral supply chain equilibrium strategy is taken as a reference,and three types of decision-making models of recycling pricing are constructed,and how the bidirectional fairness concerns of the recycling platforms and the fairness concerns of the remanufacturer impact the equilibrium strategies of reverse supply chain are studied.Results show that in either case,the competitive behavior of the two recycling platforms is beneficial to recycling,but it is unfavorable to the profit and utility of members.When the competition intensity between the two competing recycling platforms was given under the consideration of fairness concerns,horizontal fairness concerns of the recycling platforms have a positive impact on recycling,while vertical fairness concerns are the opposite,and under bidirectional fairness of two recycling platforms,the total amount of recycling and the profit of the recycling platforms are the largest,but the damage to the profit of the remanufacturer is greatest;the fairness concerns of remanufacturer are unfavorable to both the recycling and the profits of members,but it is beneficial to maximize the utility of the remanufacturer itself.