5G时代物的回归、视频化社会构建与电视转型

Things Return in 5G Era,Construction of Video Society and Transformation of TV

4G时代传统媒体的下滑在很大程度上是由于网络技术对用户生产的赋权造就了人在大众传播中的过分彰显,而5G技术则彻底激发了媒介物质性潜力从而引领了物在传播中的回归。以5G视频为核心的媒介物质将加速视频化社会的到来,并进而重构电视传播的功能属性、内容形态、技术形式和媒介场景。电视媒体要抓住机遇迅速进行转型,发展成为一个与社会生产生活具有多维连接的视频生产创造者和网络枢纽。

The decline of traditional media in the 4G era is largely due to the empowerment of network technology on user production,which creates excessive exposure of people in mass communication.While,5G technology thoroughly stimulates the material potential of the media and leads the return of things in communication.The media material with 5G video as the core will accelerate the arrival of the video society,and then reconstruct the functional attributes,content form,technical form and media scene of TV transmission.TV media should seize the opportunity to transform rapidly and develop into a video production creator and network hub with multi-dimensional connection with social production and life.