眼动轨迹匹配法:一种研究决策过程的新方法

Scanmatch:A new method for studying decision-making process

眼动轨迹匹配法是近年来新兴的一种眼动数据分析方法,该方法包括注视数据的预处理、兴趣区划分和编码、形成眼动轨迹字符串、计算相似性得分四个步骤。研究者采用眼动轨迹匹配法对决策过程理论及其影响因素进行的探索性研究,证实了眼动轨迹匹配法在决策领域的可行性、精确性和高价值性。未来的研究应进一步利用眼动轨迹匹配法加强对各种决策理论及其影响因素的研究,以揭示决策的认知过程,构建更加完善的决策理论模型。

Scanmatch is an emerging method of eye movement data analysis in recent years.The method includes four steps:preprocessing of gaze data,division and encoding of interest regions,formation of eye track strings,and calculation of similarity scores.Researchers have used scanmatch to study the decision process theory and related influencing factors,and verified the feasibility and accuracy of scanmatch in the decision research field.Future research should use scanmatch to conduct in-depth research on various decision-making theories and influencing factors to reveal the essence of decision-making process and construct a more complete decision theory model.