乡村电商人才振兴:驱动力、困境及其破解

Revitalization of Rural E-commerce Talents:Driving Force,Difficulties and Solutions

乡村电商的可持续发展离不开人力资本的有效支撑,乡村电商人才振兴应突破传统仅依赖于教育的单调视角。乡村电商人才是乡村振兴增智之道、电商扶贫提效之需和农户生计改善之源,但其培育过程中存在乡村电商经营主体素质偏低、乡村电商教育供给侧不均衡和乡村电商基础环境建设薄弱等困境。要建立多维度、多元化共同治理机制,通过实施乡村人才振兴、电商教育体系、基础设施生态、制度环境优化等措施进行精准治理。

The sustainable development of rural e-commerce can not be separated from the effective support of human capital.The revitalization of rural e-commerce talents should break through the monotonous perspective of traditional education only.Rural e-commerce talents are the way to vitalize and increase wisdom,the need to improve the efficiency of e-commerce poverty alleviation and the source of the improvement of farmers’livelihood.However,there are some difficulties in the cultivation process,such as the low quality of rural e-commerce operators,the imbalance of the supply side of rural e-commerce education and the weak construction of rural e-commerce infrastructure.It is necessary to establish a multi-dimensional and diversified common governance mechanism,and carry out precise governance through the implementation of measures such as the revitalization of rural talents,e-commerce education system,infrastructure ecology,institutional environment optimization.