基于熵权TOPSIS法的江西旅游竞争力综合评价

Evaluation and Analysis of Regional Tourism Competitiveness in Jiangxi Province Based on Entropy-TOPSIS Method

在前人研究基础上构建了具有江西特色的区域旅游竞争力评价指标体系,运用熵权TOPSIS法对江西省各市相关数据进行分析,得出各市区域旅游资源竞争力与区域旅游业竞争力得分与排名,并结合效度模型分析二者匹配程度。评价结果显示江西省11个市间旅游资源竞争力与旅游业发展竞争力差异显著,揭示了某些市存在旅游资源利用率低、旅游资源向旅游收入转化率低等问题,并提出相应的建议和对策,以期对相关政策制定起到一定的参考作用。

This paper constructed a evaluation index system of regional tourism competitiveness with Jiangxi Province characteristic based on former research works and analyzed relevant data of cities of Jiangxi by using the entropy-TOPSIS method.This study got the scores and rankings of these eleven cities about tourism resources competitiveness and tourism competitiveness,and analyzed the matching degree of these two values according to validity model.The evaluation results showed that the difference of these eleven cities about tourism resources competitiveness and tourism competitivenes is significant.This study revealed the problems of low utilization rate of tourism resources and low conversion rate of tourism resources to tourism income in some cities,put forward some related suggestions and countermeasures for playing a reference role in policy making.