欧洲城市形象建设对广州的启示:文化传承与文化创新的视角

Inspiration of European City Image Construction to Guangzhou:Perspectives from Cultural Inheritance and Innovation

随着全球化及城市化进程不断推进,城市形象已成为城市竞争力的重要组成部分。然而,当前国内不少地方对于城市形象的理解并不全面,更多关注城市外观形象而忽视城市文化内涵,致使城市同质化现象较为突出。基于文化传承与文化创新策略,欧洲著名城市在城市形象建设方面取得了积极成效。深入分析欧洲城市形象建设典型案例可为我国新时期城市形象建设提供有益启示和借鉴。

With the continuous advancement of globalization and urbanization,city image has become an important part of city competitiveness.At present,however,many places in China do not have a comprehensive understanding of the city image,and they pay more attention to the appearance of the city and neglect the cultural connotation,resulting in a prominent phenomenon of urban homogenization.Based on the strategy of cultural inheritance and innovation,famous European cities have achieved positive results in the construction of city image.An in-depth analysis of typical cases of European city image construction can provide beneficial inspiration and reference for the image construction of Chinese cities in the new period.