论融媒体时代主持人的变与不变

On the change and invariability of the host in the era of media integration

“融媒体”首先是个理念,以发展为前提,“融媒体”就是指充分利用媒介载体,把广播、电视、报纸等既有共同点,又存在互补性的不同媒体,在人力、内容、宣传等方面进行全面整合、宣传互融、利益共融”的新型媒体。“观众为本”是传播观念的时代特色,强化交流、强化服务也是“以人为本”的理念在传播中的体现。当今融媒体时代,自媒体众多、信息渠道多元,这就迫使传播者进行竞争,突出特色,吸引更多眼球。那么,融媒体时代下主持人的风格定位和发展方向应该何去何从呢?融媒体时代主持人既要顺应时代发展,灵活应变,但又要把握在播音主持本职工作中的坚持坚守,初心不变。

"Integration of media"is a concept first,with development as the prerequisite."Integration of media"refers to a new type of media,which makes full use of media carriers,and integrates radio,television,newspapers and other different media with similarities and complementarities in terms of manpower,content and publicity."Audience-oriented"is the characteristic of the times of communication concept,and strengthening communication and service is also the embodiment of"people-oriented"concept in communication.In today's era of media integration,there are many media and diversified information channels,which force communicators to compete,highlight their characteristics and attract more attention.So,where should the style orientation and development direction of the host go in the era of media integration?In the era of media integration,the host should not only adapt to the development of the times and be flexible,but also grasp the persistence in the job of broadcasting host and keep the initial intention unchanged.