新形势下地方广播电视台的创新与发展

Innovation and development of local radio and television stations under the new situation

近几年来地方电视台随着信息技术的飞速发展受到了来自新媒体的挤压,在盈利、技术和功能方面都出现了诸多问题,新媒体与地方电视台之间的冲突不断加剧,这对地方电视台的发展而言是相当大的挑战,尤其是如何专注广大受众的心,创办让人们满意的电视节目。本文就多媒体并存,竞争白热化的条件下探究如何从多方面入手创办人民满意的电视频道。

In recent years,with the rapid development of information technology,local TV stations have been squeezed by new media,and there are many problems in terms of profit,technology and function.The conflict between new media and local TV stations is increasing,which is a considerable challenge for the development of local TV stations,especially how to focus on the hearts of the broad audience and create TV programs that satisfy people.In this paper,under the condition of coexistence of multimedia and intense competition,we explore how to establish a TV channel that people are satisfied with from various aspects.