AI合成主播在新闻报道领域的应用——以新华社客户端为例

The application of AI synthetic anchor in news report field

2018年11月,新华社联合搜狗公司发布了全球首个“人工智能(以下简称AI)合成主播”,2019年3月,全球首个AI女主播上线。本文将以AI合成主播为研究对象,对2020年疫情期间新华社AI合成主播在新闻报道特色包括内容、技术及形式上分析,以期探寻在媒体融合背景下AI合成主播发展前景。

In November 2018,xinhua and sogou released the world's first"artificial intelligence(hereinafter referred to as AI)composite anchor".In March 2019,the world's first female AI anchor went online.This paper will take AI synthetic anchors as the research object,and analyze the news report features including content,technology and form of Xinhua News Agency synthetic anchors during the coVID-19 epidemic in 2020,so as to explore the development prospect of AI synthetic anchors under the background of media integration.