新时期传统电视媒体与新媒体的融合发展

Integration and development of traditional TV media and new media in the new era

随着经济全球化影响和大数据应用发展,在新时期的背景下,中国的媒体发展也正发着巨大变化。传统媒体默守陈规影响力逐渐下降,视频节目“自产自销”的做法难以为继;新媒体抓住大众喜好产品层出不穷,人才不断涌入广告投放不断增加,市场欣欣向荣。本文研究在新时期背景下,传统电视媒体与新媒体的基本内容与发展前景,结合研究文献和案例分析,深度挖掘传统电视媒体基本特性与新媒体的特色发展,探讨在新时期条件下他们之间的融合发展及建议。

With the influence of economic globalization and the development of big data applications,China's media development is also undergoing tremendous changes in the context of the new era.The influence of traditional media on sticking to stereotypes is gradually declining,and the practice of"selfproduction and self-sales"of video programs is unsustainable;New media seize the endless stream of popular favorite products,the continuous influx of talents,the increasing advertising and the flourishing market.This paper studies the basic contents and development prospects of traditional TV media and new media under the background of the new period.Combining with the research literature and case analysis,it deeply explores the basic characteristics of traditional TV media and the characteristic development of new media,and discusses the integration development and suggestions between them under the conditions of the new period.