传统媒体如何利用新媒体发展研究

Research on How Traditional Media Utilize New Media to Develop

在当前新媒体时代背景下,传统媒体受到了严重的冲击。新时期,传统媒体与新媒体之间是并存,还是消失,很大程度上取决于传统媒体如何进行应对,选择何种的发展模式。传统媒体在保留自身优势的基础上,应当积极审视自身的劣势与不足之处,并在此基础上及时找出有效的应对措施和方法。

under the background of the current new media era,the traditional media has been seriously impacted.In the new era,whether the traditional media and the new media coexist or disappear,to a large extent,depends on how the traditional media respond and what kind of development model they choose.On the basis of retaining its own advantages,traditional media should actively examine its disadvantages and shortcomings,and find out effective measures and methods in time.