路桥施工企业投标市场开发战略分析

Analysis on the Development Strategy of Bidding Market of Road and Bridge Construction Enterprises

近年来,部分路桥施工企业逐渐开始关注并创建独立的市场营销部门。但企业在此方面的管理经验还明显不足,无法形成完善的市场营销管理体系及办法。另外,基于社会中针对此方向的研究也存在着诸多不足,致使企业较难在社会中获取成熟的营销理论对市场扩展给予指导。论文将在此基础之上,探究路桥施工企业投标市场的开发战略,给相关工作提供参考。

In recent years,some road and bridge construction enterprises have gradually begun to pay attention to and establish an independent marketing department.For this reason,the company's management experience in this area is obviously insufficient,and it is impossible to form a perfect marketing management system and measures.In addition,there are still many deficiencies based on research in this direction in society,which makes it difficult for companies to obtain multiplier marketing theory in society to give guidance to market expansion.Based on this article,the article will explore the bidding market development strategy of road and bridge construction enterprises,to provide reference to related work.