期刊文献+

消费升级背景下轻奢品推广路径及前景分析

下载PDF
导出
摘要 目前,中国奢侈品消费金额达到全球的35%以上,众多奢侈品集团布局中国市场,因存在中产阶级为消费主力、消费升级这些背景因素,轻奢品牌业绩突出,有的来自于大品牌衍生,有的是传统二线品牌,还有传统品牌与奢侈品品牌的合作,基于此进行市场前景分析,并分析相关产品销售与推广模式。
出处 《中国市场》 2020年第26期130-130,132,共2页 China Market
  • 相关文献

参考文献3

二级参考文献47

  • 1[美]麦克尔.西尔弗斯坦.奢华正在流行[M].北京:电子工业出版社,2005.
  • 2Vigneron Franck, Lester W Johnson. A Review and a Conceptual Framework of Prestige - Seeking Consumer Behavoir [ J ]. Academy of Marketing Science Review, 1999,(3) : 237 - 261.
  • 3Jonathan S Viekers, Franek Renand. The Marketing of Luxury Goods: an Exploratory Study [J]. The Marketing Review, 2003, (3): 156-175.
  • 4H Leibenstein. Bandwagon, Snob, and Veblen Effects in the Theory of Consumer Demand [ J ]. Quarterly Journal of Economics, 1948, 2(1) : 165 - 201.
  • 5Roger Mason. Conspieuous Consumption: A Literature Review [J] .European Journal of Marketing, 1982, 18(3) : 59 - 78.
  • 6Aron O Cass, Hmily Frost. Status Brands: Examining the Effects of Non - Product - Related Brand Associations on Status and Conspicuous Consumption [ J ]. The Journal of Product and Brand Management, "2002, !1(2/3): 112- 138.
  • 7Wong, Ahuvia. Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies [ J ]. Psychology & Marketing,1998, 15(5) : 221 - 253.
  • 8Bernard Dubois, GlUes Laurent. The Functions of Luxury: a Situational Approach to Excttrsionism [ J ]. Advances in Consumer Research, 1996, (5) : 69 - 98.
  • 9Gerard Prendergast, Claire Wong. Parental Influence on the Purchase of Luxury Brands of Infant Apparel: an Exploratory Study in Hong Kong [ J ]. The Journal of Consumer Marketing,2003, (2/3): 345 - 367.
  • 10Shu - pei Tsai. Impact of Personal Orientation on Luxury - Brand Purchase Value [ J ]. International Journal of Market Research, 2005, (4) : 177 - 206.

共引文献183

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部