原生态理念下的梅山文化园导视系统设计研究

Signage System Design in Meishan Cultural Park Based on the Original Ecological Idea

提升园区的整体品牌形象和文化氛围,为生态旅游区的导视系统设计及优化提供理论依据和设计参考。本文基于原生态理念对梅山文化园导视系统进行设计研究,并结合导视系统、体验者和园区环境三者之间的关系,提出整体性、生态性和地域性的设计原则,并在相关标准规范基础上,提出导视系统的设计方法。通过梅山文化园导视系统设计,实现空间定位、环境识别及信息传播等重要功能。

To improve the overall brand image and cultural atmosphere of the park,and provide a theoretical basis and design reference for the design and optimization of the signage system of eco-tourism resort,this article designs and studies the signage systems of Meishan cultural park based on the original ecological idea.By combining the relationship between signage systems,experiencers,and park environments,the holistic,ecological,and regional design principles were proposed.Besides,we put forward the design method of signage systems according to relevant standard specifications.Through the design of signage systems in Meishan cultural park,the functions of space positioning,environment recognition,and information dissemination are achieved.