区域文化产业与旅游业互动融合发展的实证研究

An Empirical Study on the Integration and Development of Regional Cultural Industry and Tourism Industry

运用2018年全国31个省份的数据,对旅游业发展与文化产业发展进行典型相关分析。研究结果表明,旅游业发展规模和质量影响文化产业发展,文化产业规模和文化资源供给能力影响旅游业发展;旅游业总收入、旅行社总数和旅游5A级风景区个数在旅游业发展过程中起主导作用,也是影响区域文化产业发展的关键性因素;文化部门总收入和主要文化机构从业人员数在区域文化产业发展中起主导作用,也是影响区域旅游业发展的关键性因素。建议以创新引领文旅融合发展,完善产业结构和推进供给侧结构性改革,促进区域文旅产业可持续发展。

The data from 31 provinces in 2018 were used to analyze the canonical correlation between tourism development and cultural industry development.The results of the study are as follows:the scale and quality of tourism development affect the development of cultural industry,and the scale and supply capacity of cultural resources affect the development of tourism;the total tourism revenue,the total number of travel agencies and the number of 5A scenic spots play a leading role in the development of tourism,and are also the key factors affecting the development of regional cultural industry;the total income of cultural sectors and the number of employees of major cultural institutions play a leading role in the development of regional cultural industry,and they are also the key factors affecting the development of regional tourism industry.It is recommended to integrate culture and tourism,improve industrial structure and promote supply-side structural reform for the purpose of the sustainable development of regional cultural industry and tourism.