“互联网+”背景下竞争性农产品交易平台定价模型构建及案例分析

Pricing Model and Case Analysis of Competitive Agricultural Products Trading Platform under the Background of"Internet+"

【目的】竞争性农产品价格在短期内受到多种因素影响,价格起伏比较大,对人民生活造成了一定影响,因此需要对交易价格进行干预及控制。【方法】分析"互联网+"的双边市场交易平台的竞争性农产品定价策略模型,并结合双边市场理论对定价模式进行探讨,提出竞争性农产品交易平台的定价策略,同时分析影响竞争性农产品定价的关键因素,再以此与实际调查结果进行对比分析。【结果】研究给出的定价策略与实际调查结果相符,验证了定价模型策略的准确性。【结论】研究理论丰富了双边市场理论的定价模型,为具有双边市场特性的交易平台定价策略提供了重要的理论参考。

【Objective】The price of competitive agricultural products is affected by various environmental factors in short term,and the price fluctuates greatly,which has certain impacts on people's lives.Therefore,it is necessary to intervene and control the transaction price.【Method】Analyze the competitive agricultural product pricing strategy model of the"Internet+"bilateral market trading platform,and discuss the pricing model in conjunction with the bilateral market theory,propose a pricing strategy for the competitive agricultural product trading platform,analyze the key factors that affect the pricing of competitive agricultural products,and then conduct the comparative analysis with actual survey results.【Result】The pricing strategy given in this study is consistent with the actual survey results,verifying the accuracy of the pricing model strategy.【Conclusion】The research theory enriches the pricing model of bilateral market theory and provides an important theoretical reference for the pricing strategy of trading platforms with bilateral market characteristics.