摘要
传统文化是我国灿烂文明的结晶,在积极弘扬社会主义核心价值观的今天,传统文化的传承更是不可或缺,然而大学生表现出传统文化的关注度不高,对传统价值观的认同不够。基于此,本文致力于针对大学生研究一款传播传统文化的APP,通过对大学生对共享APP的需求和使用频率以及共享APP的竞争优势进行调查研究,分析大学生心理,在大数据理念的引导下,结合语音识别、人工智能回复、场景模拟等大学生更易于接受的方式,用互动性强、角色代入感强、承载丰富的文化内涵的模式,将传统文化与新时代新元素将结合,提升大学生们的文化素养和文化自信。
Traditional culture is the crystallization of China's splendid civilization.Today,when the core values of socialism are actively promoted,the inheritance of traditional culture is even more indispensable.However,college students have shown that traditional culture is not highly valued,and the recognition of traditional values is insufficient.Therefore,this group is committed to researching an APP that spreads traditional culture for college students.Through the investigation and research of college students'demand and frequency of sharing APPs and the competitive advantages of sharing apps,the psychology of college students is analyzed.Under the guidance of big data concepts,combined voice recognition,artificial intelligence reply,scene simulation and other more acceptable methods for college students,with a model of strong interaction,strong sense of role substitution,and carrying rich cultural connotation,will combine traditional culture with new elements of the new era to enhance the college students'cultural literacy and cultural self-confidence.
作者
刘清璐
王兴宇
刘东雪
吴欣悦
张兆西
LIU Qing-lu;WANG Xing-yu;LIU Dong-xue;WU Xin-yue;ZHANG Zhao-xi(School of Management,Tianjin University of Technology,Tianjin 300384,China)
出处
《价值工程》
2020年第26期205-207,共3页
Value Engineering
关键词
传统文化
创新传播
大学生
APP
traditional culture
innovation spreading
college students
APP