纺织品服装的跨境电商发展策略探究

Research on Development Strategy of Cross-Border E-Commerce for Textiles and Clothing

互联网经济的快速发展,使得纺织品服装的营销模式也受到了巨大的挑战和影响。跨境电商作为一种新兴的贸易方式,是纺织品服装外贸企业进行渠道创新的路径,节省了商品流转的成本,提供了更大盈利空间,也为买家提供了更为实惠的价格,受到广大企业和消费者的推崇。纺织品服装企业应当积极转变传统观念,调整生产和设计方案,积极向跨境电商转型,以此打开国际市场,不断促进企业蓬勃发展。

The rapid development of the Internet economy has made the marketing model of textile and garment also face huge challenges and influences.As an emerging trade method,cross-border e-commerce is a channel for textile and apparel foreign trade enterprises to innovate,saving the cost of commodity circulation,providing greater profitability,and providing buyers with more affordable prices.Therefore,the cross-border e-commerce is respected by the majority of enterprises and consumers.Textile and apparel enterprises should actively change traditional concepts,adjust production and design schemes,and actively transform to cross-border e-commerce,so as to open up the international market and continuously promote the flourishing development of the enterprises.