摘要
2020年的疫情影响了旅游业的发展,随之众多景点也推出了全景旅游体验模式。云旅游进入大众的视野,动动手指即可身临其境体验风景名胜,且微信的兼容性功能让虚拟现实技术更好地接近普通民众。基于此,笔者论述了旅游微信公众号与虚拟现实技术的巧妙结合,并对"探秘广东"公众号的运营和推广策略进行了分析。
The epidemic situation in 2020 has affected the development of tourism,and many scenic spots have also launched panoramic tourism experience mode.Cloud tourism has entered the public's view,and you can experience scenic spots with your finger.The compatibility function of WeChat makes virtual reality technology closer to ordinary people.Based on this,the author discusses the ingenious combination of the official account of WeChat and the virtual reality technology,and analyzes the operation and promotion strategy of the official account of"Guangdong exploration".
作者
许键煜
黄佩莹
张雯烨
李散散
谢意一
Xu Jianyu;Huang Peiying;Zhang Wenye;Li Sansan;Xie Yiyi(Guangzhou College of Technology and Business,Guangzhou Guangdong 510850,China)
出处
《信息与电脑》
2020年第14期1-3,共3页
Information & Computer
基金
广州工商学院2019-2020学年校级大学生创新创业训练计划项目暨2020年省级、国家级培育项目“基于动态全景虚拟现实的旅游文化推广研究——以微信公众平台为例”(项目编号:xj202013714079)。
关键词
旅游微信公众号
运营
虚拟现实
tourism WeChat official account
operation
virtual reality
