价值共创目标下食用菌品牌设计的价值实现机制

The Value Realization Mechanism of Edible Fungi Brand Design under the Value Co-creation Goal

单纯基于使用价值范畴下的供求互动关系,并不必然会为食用菌厂商带来预期的经济效益;同时,顾客在食用菌产品消费中也主要满足其基础的生理或心理需要,缺乏留住顾客的产品粘性。因此,需要在新的价值共创目标下来构造食用菌品牌设计的价值。

Based on the interaction between supply and demand in the category of use value, it does not necessarily bring expected economic benefits to edible fungus manufacturers;at the same time, customers in the consumption of edible fungus products mainly meet their basic physiological or psychological needs, lacking retention The customer’s product stickiness.Therefore, it is necessary to construct the value of edible mushroom brand design under the new value co-creation goal.