数字信息在视觉传达食用菌包装设计中的应用

Application of Digital Information in Edible Fungi Packaging Design of Visual Communication

食用菌产业的快速发展主要体现在消费群体的扩大,而在进一步拓展市场边界的发展目标下,食用菌企业应将关注点放在产品包装的设计改善中。在当前数字信息技术高度发展的背景下,食用菌企业需要从视觉传达角度有针对性的设计,以改善食用菌产品包装的视觉效果,给消费者留下良好的印象。在分析食用菌包装设计活动时,从视觉传达角度,分析当前食用菌包装设计现状,并探讨数字信息的具体应用策略。

The rapid development of the edible fungi industry is mainly reflected in the expansion of consumer groups. Under the development goal of further expanding market boundaries, edible fungi companies should focus on improving the design of product packaging. Against the background of the current highly developed digital information technology, edible fungi companies need to make targeted designs from the perspective of visual communication to improve the visual effect of edible fungi product packaging and leave a good impression on consumers. When analyzing the edible fungi packaging design activities, the current status of edible fungi packaging design from the perspective of visual communication was analyzed, and the specific application strategies of digital information were discussed.