视觉文化设计在高校校庆中的应用——以长治学院为例

The Application of Visual Culture Design in the University’s Celebration——Take Changzhi University as an example

视觉文化设计是高校周年校庆视觉形象方面不可缺少的一部分,极大地丰富了校庆视觉识别系统的内涵。该文通过对长治学院六十周年校庆视觉文化设计与视觉识别系统的研究,从标志图形设计、标准色设计、标志与字体组合设计、场景应用设计以及视觉文化建设进行全方位地剖析,力求能够与长治学院校庆主旨相吻合,展现高校办学理念、育人思想、科学传承和历史沿革,从而提升高校校庆视觉设计的文化性。

Visual culture design is an indispensable part of the visual image of the anniversary of university, which greatly broadens the connotation and extension of the visual recognition system of the anniversary of university. Based on the research on the visual culture design and visual recognition system for the 60 th anniversary of Changzhi University, this paper analyzes the logo design, standard color design,logo and font combination design, scene application design and visual culture construction in an all-round and detailed way, striving to be consistent with the main purpose of Changzhi University’s celebration, and to show the idea of running a university, the thought of educating people, the scientific inheritance and the historical evolution so as to enhance the cultural quality of the visual design of Changzhi University.