专业机构官方微信开展新型冠状病毒肺炎防控知识宣传的实践与思考

Practice and Thinking of Publicity on COVID-19 Prevention and Control Knowledge by Official WeChat Account

近年来,很多专业机构都利用新媒体传播信息、开展宣传工作。而微信作为新媒体的一种,有着形式多样、互动性强、传播广泛等特点,因此,微信图文的可读性、时效性、传播力等成为新媒体时代下需要研究和探讨的问题。本文以北京健康教育官方微信在新型冠状病毒肺炎暴发期间开展的宣传工作为例,对图文内容、标题制作方面进行分析与思考,为今后利用新媒体开展健康教育、健康传播等工作提供参考。

In recent years,many professional institutes have adopted new media to spread information and carry out publicity work.As a kind of new media,WeChat has the characteristics of diverse forms,strong interaction,and wide spread.Therefore,the readability,timeliness,and communication power of WeChat image text are the key topics that need to be studied and discussed in the era of new media.Taking the propaganda of COVID-19 in Beijing by WeChat health education as an example,this paper analyzes and ponder the contents and titles of the map,providing reference for the future development of health education and health communication by new media.