摘要
文章以福建省第十六届运动会的视觉形象系统设计为切入点,通过对畲族文化的视觉元素提炼、分析与应用,探究畲族山海一体的生态文化思想、独特的畲族服饰文化及坚韧不拔的红色文化品格在省运会会徽、吉祥物和招贴画等视觉系统中的运用研究。以此为畲族文化传承拓展崭新领域与畲族经济文化社会发展提供新动能,表现出畲族文化内在底蕴及审美精神。
The article takes the visual image system design of the 16 th Fujian Provincial Games as an entry point. Through the extraction, analysis and application of the visual elements of the She Ethnic culture, the article explores the She Ethnic’s ecological cultural thoughts of the integration of the mountain and the sea, the unique She Ethnic costume culture and perseverance.The research on the application of the red cultural character in the visual system of the emblem, mascot and posters of the Provincial Games;in this way, it provides new impetus for the cultural inheritance and expansion of the She ethnic group and the economic, cultural and social development of the She ethnic group, showing the inherent cultural heritage and aesthetic spirit of the She ethnic group.
作者
杨静
YANG Jing(Fujian Agriculture and Forestry University,Fuzhou,Fujian,350002;Macao University of Science and Technology,Macao,999078)
基金
福建省教育厅中青年一般项目(编号:K8018L35A)。
关键词
畲族
文化
视觉设计
省运会
She Ethnic Culture
Culture
Visual Design
Provincial Games
