商号印文化元素在现代视觉形象设计中的延续与转化

The Continuation and Transformation of The Shanghao Seal Logo Elements in Modern Visual Image Design

商号印作为中国古代的一种印章,为现代视觉形象设计提供了丰富的灵感和素材。商号印文化元素在现代视觉形象设计中的延续主要体现在图文、功能以及文化精神3个方面,在理解商号印文化深刻内涵的基础上进行归纳提炼,通过创新设计将商号印中蕴含的传统文化元素融合到现代的视觉形象设计中,不仅能够加强人们对中国优秀传统文化的认知,更能展现出一种特色鲜明且具有民族特点的艺术形式,让传统商号印以一种符合现代人审美的崭新面貌融入生活当中。

As a kind of seal in ancient China, the Shanghao seal provides rich inspiration and materials for modern visual image design. The continuation of the Shanghao seal cultural elements in modern visual image design is mainly reflected in the three aspects of graphics, function and cultural spirit. On the basis of understanding the profound connotation of the Shanghao seal culture, it is summarized and refined, and the tradition contained in the Shanghao seal is introduced through innovative design.The integration of cultural elements into the modern visual image design can not only strengthen people’s awareness of China’s excellent traditional culture, but also show a distinctive and ethnic art form, It can also show an art form with distinctive features and national characteristics, allowing the Shanghao seal to be printed with a brand-new look that conforms to the aesthetics of modern people into their lives.