媒介融合背景下数字艺术出版研究

Research on Digital Art Publishing under the Background of Media Integration

媒介融合背景下,大数据、新媒体等信息技术赋能数字艺术出版持续重构与升级,数字化背景下艺术类出版物焕发蓬勃生机,其发展机遇与挑战并存。要有效把握机遇、应对挑战,必须转变艺术出版理念模式,精准把握艺术出版受众偏好,实施艺术出版供给侧改革,推进艺术出版的流程再造,创新产品内容形态,强化人才队伍建设。

In the context of media integration, big data, new media and other information technologies enable digital art publishing to continue to restructure and upgrade, and digital art publications are full of vitality, with both opportunities and challenges. In order to effectively grasp the opportunities and meet the challenges, we must change the concept and mode of art publishing, accurately grasp the audience preferences of art publishing, implement the reform of the supply side of art publishing, promote the process reengineering of art publishing,innovate the product content form, and strengthen the construction of talent team.