基于地域文化的城市视觉形象设计研究——以江苏常州为例

Research on Urban Visual Image Design Based on Regional Culture——Taking Changzhou of Jiangsu as an Example

从常州的城市视觉形象发展概况切入,分析当前常州城市视觉形象发展过程中产生的问题,以常州城市视觉形象的设计研究为主体对象,通过对城市视觉形象"形""色""意"元素的提取分析,探讨地域文化内容对城市视觉形象设计的影响,总结出塑造具有高辨识度和艺术性的常州城市视觉形象的方法。

From the overview of the development of the visual image of the city in Changzhou, analyze the problems arising in the current development of the visual image of the city of Changzhou;take the design and research of the visual image of the city of Changzhou as the main object, through the "shape", "color" and "meaning of the city’s visual image" "Element extraction and analysis, explore the influence of regional cultural content on the design of the city’s visual image, and sum up the methods to create a highly recognizable and artistic Changzhou city’s visual image.