女西裤廓型要素的感性分析

Perceptual Analysis about Elements of Profile of Female’s Western Style Pants

为准确把握消费者对女西裤廓型的情感需求和喜好度,利用感性工学的原理和方法,对目前市场上的女西裤廓型进行感性分析。通过问卷调查筛选出影响女西裤廓型的3个重要因素,然后分档形成60种虚拟女西裤组合,按其出现的频次优化出13款女西裤让消费者对其进行感性评价。运用语义差异法和问卷调查法获取女西裤廓型要素与感性心理词汇的关联性,度量女西裤廓型要素对廓型的重要性,准确表达出消费者心理预期的女西裤款式,为销售者对市场的预测和设计师对女西裤的廓型设计提供参考。

In order to grasp the emotional needs and preferences of consumers for the silhouette of women’s trousers accurately,this paper uses the principles and methods of Kansei engineering to analyze the profile of women’s trousers in the current market.Through the questionnaire survey,three important factors affecting the shape of women’s trousers are screened out,and then 60 kinds of virtual women’s trousers combinations are formed by grading,then 13 types of women’s trousers are optimized according to the frequency of their appearance,so that consumers can evaluate them sensibly.Using semantic difference method and questionnaire survey method to obtain the relationship between the outline elements of women’s trousers and perceptual psychological words,measure the importance of the outline elements of women’s trousers to the silhouette,accurately express the style of women’s trousers expected by consumers,so as to provide reference for sellers to predict the market and designers to design the outline of women’s trousers.