基于地域商帮文化的跨境电商人才创业教育机制研究——以“宁波帮”精神传承为例

Research on the mechanism of cross-border e-commerce talents’entrepreneurship education based on the culture of regional business group:Taking the spiritual inheritance of“Ningbo business group”as an example

“诚信立业、务实进取、开拓创新、团结互助、爱国爱乡”是宁波地域商帮文化的特征。分析了基于“宁波帮”精神的跨境电商创业人才的素质结构特征,即强烈的创业意识、稳定的创业心理品质、丰富的创业知识结构和综合的创业能力结构。最后以宁波商帮文化为切入点,探讨了基于三螺旋创新驱动的跨境电商人才创业教育机制。

This paper first expounds the cultural characteristics of Ningbo business group which includes several elements such as“building a career in integrity,pragmatic and enterprising,pioneering and innovation,unity and mutual assistance,love for country and hometown”and so on.On the basis of this,the characteristics of the quality structure of cross-border e-commerce entrepreneurial talents are revealed which contain four elements such as strong entrepreneurial consciousness,stable entrepreneurial psychological quality,rich entrepreneurial knowledge structure and comprehensive entrepreneurial ability structure as well.Finally,taking Ningbo business group culture as the starting point,the paper discusses the educational mechanism of cross-border e-commerce entrepreneurs,such as the three-spiral innovation-driven talent training mechanism,which is needed to improve the cross-border e-commerce talents training mode.