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《后浪》凸显出的媒介文化与商业化之路

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摘要 2020年5月4号哔哩哔哩视频网站携手央视发布了献给新一代的青年宣传片《后浪》,而在网络中引起的评价却两极分化。从文化研究的角度来看,B站此次引起广大网友热议跟平台一直以来努力在用户中形成的"净土"神话是密不可分的。
作者 张璠
出处 《老字号品牌营销》 2020年第9期59-60,共2页 China Time-honored Brand
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