突发公共卫生事件下医院信息传播策略的实践与思考

Practice and Thinking of Hospital Information Dissemination Strategy Under Public Health Emergency Event

文章以华中科技大学同济医学院附属协和医院的相关信息传播为例,深入剖析主流媒体与重要医院协同开展突发公共卫生事件舆论引导的实践范式,对其危机传播进行反思,为突发公共卫生事件期间的医院新闻宣传工作提供经验样本。

Taking relevant information dissemination of Union Hospital Affiliated to Tongji Medical College of Huazhong University of Science and Technology as an example,the article deeply analyzed the practice paradigm of coordinating public opinion guidance for public health emergencies by mainstream media and major hospitals in the epidemic area,and reflected on their crisis communication,to provide experience for hospital news publicity during public health emergencies.