新媒体时代舆情反转现象的多模态话语分析

A Multimodal Discourse Analysis of Public Opinion Reversals in the New Media Era

互联网的飞速发展成就了新媒体时代的到来,信息传播的碎片化、虚拟化和模糊化,加速了社会潜在矛盾的传播,导致新闻报导在不同的发展阶段出现舆情反转现象。本文旨在通过多模态话语分析方法,阐释舆情反转现象中媒体报道所选用的不同图像所蕴含的不同含义,探究媒体在舆情反转现象中所持有的不同立场及传递的不同意识形态意义,指出新闻媒体的话语建构要建立在公平、正义的基本原则上,提高媒体的自净力与公信力,从而充分发挥媒体话语的正确舆论导向作用。

The rapid development of Internet has led to the new media era in which the fragmented,virtualized and blurred information dissemination accelerates the spread of potential social contradictions and the reversal of polarized public opinions.This paper aims to make a multimodal discourse analysis of the implied meanings of report images used by different media in the phenomenon of the reversal of public opinions,and probes into the different positions held by the media and the ideological significance transmitted by the media.This paper points out that the discourse of news media should be constructed based on the principles of fairness and justice,serve to enhance its self-improvement and credibility,and play a positive role in the guidance of public opinions.