功能翻译理论视域下平行文本在贵州企业外宣翻译中的应用

The Application of Parallel Text in Guizhou Enterprises蒺Publicity Translation from the Perspective of Functional Translation Theory

随着全球化经济的飞速发展,中国企业也越来越多的参与到国际贸易与竞争中,企业外宣翻译无疑起着重要作用。本文选取贵州企业外宣简介的中文文本,以美国企业外宣英文文本作为“平行文本”进行对比分析,在此基础上探究企业外宣翻译的策略,其目的是让译文的表达更通顺地道,最终实现译文和原文的“功能对等”。

Economic globalization is developing so fast that more and more Chinese companies are participating in international trade and competition.Corporate publicity translations undoubtedly play an important role in enterprises.This article takes the Chinese text of Guizhou corporate publicity profile as an example,and uses the English text of American corporate publicity as a“parallel text”for comparative analysis.Based on this,it analyses the strategy of corporate publicity translation,with a view to make the translation more authentic and finally to achieve the principle of“functional equivalence”.