情感、话语与价值认同:慢直播中当下记忆的建构——以《疫情24小时》为例

Emotion,Discourse and Value Identity:Construction of the Present Memory in Slow Live Broadcasting——Taking Epidemic Situation 24 Hours as an Example

慢直播具有强烈的真实性和自我阐释能力,其即时互动的实景直播让受众感受到极强的代入感,受众通过慢直播直接成为了事件的参与者、见证者。作为新冠肺炎疫情报道的重要传播平台,慢直播《疫情24小时》以"无添加"的全程实况记录方式让真相触手可及;而技术赋权实现了身体虚拟在场的全民见证,促成了记忆的完整性和统一性;由此,"记录"和"见证"成为当下记忆的内在驱动力。在当下记忆的建构过程中,受众通过情感互动仪式唤起群体成员的身份认同与群体聚合,运用反复、借代的修辞和征服、竞赛、加冕的叙述模式进行话语建构,从而强化了受众对国家社会制度和主流文化的价值认同。

Slow live broadcast has strong ability of authenticity and self-interpretation.Its real-time interactive live broadcast makes the audience feel strong vicariousness.Through slow live broadcast,the audience directly becomes the participants and witnesses of the event.As an important communication platform for reporting the new coronavirus pandemic,slow live broadcasting Epidemic Situation 24 Hours allows the truth to be within reach through a"no additive"live recording of the whole process.However,technology empowerment has realized the national witness of the virtual presence of the body and promoted the integrity and unity of memory.As a result,"record"and"witness"become the internal driving force of the present memory.In the process of constructing the present memory,the audience arouses the group members’identity and group aggregation through the emotional interaction ceremony,and uses the rhetoric of repetition and metonymy and the narrative mode of conquest,competition and coronation to construct the discourse,thus strengthening the audience’s value identification with our social system and mainstream culture.