信任危机与慈善捐赠——基于2002—2016年省际数据的实证研究

Trust Crisis and Charity Donation: An Empirical Study Based on the Provincial Data in 2002-2016

近年来慈善组织诸多营私舞弊的丑闻曝光,使公众对其信任程度大幅降低,信任危机已成为中国慈善事业发展的桎梏。本文构造理论模型,以考察信任危机对慈善捐赠的影响机制,并从捐赠形式、信息透明度和监管强度角度探讨信任危机的应对。在此基础上,利用2002—2016年省际面板数据进行实证分析,结果表明:信任危机对慈善捐赠的影响显著为负;相对于货币捐赠,非货币捐赠受信任危机的影响较小;信任危机对高信息透明度、高监管强度的慈善组织影响较小。结论的政策含义是,信任危机的化解应当从完善非货币捐赠的管理、规范慈善信息公开制度、鼓励和发展民间慈善组织以及健全慈善监管体系等多个方面着手。

In recent years,scandals regarding many charitable organizations’malpractices for selfish ends have made them much less trusted by the public.The trust crisis has become a shackle for the development of charities in China.This paper constructs a theoretical model to investigate the impact mechanism of trust crisis on charitable donations,and discusses the coping strategies of trust crisis from the perspectives of donation form,information transparency and regulatory intensity.On this basis,2002-2016 provincial panel data are used to carry out an empirical analysis.The result shows that the impact of trust crisis on charitable donation is significantly negative,the influence of trust crisis on non-monetary donation is relatively small compared with monetary donation,and the trust crisis has little influence on charitable organizations with high information transparency or high regulatory intensity.Policy implication of the results is that solution of trust crisis requires improving the management of non-monetary donations,regulating charity information disclosure system,encouraging and developing private charitable organizations,and promoting charity supervision system.